Company :

The Reflection



Capabilities :

Brand Audit
Audience Analysis
Brand Strategy
Identity Design

Overview :

The Reflection is a start-up church based in Chicago, IL. With aspirations to lead efforts that promote diversity in the Christian community, their focus is to create unity locally to cause global impact.



Problem :

The Reflection is a young church. The market in Chicago is oversaturated with faith-based institutions, there was an intentionality in developing a brand that differentiated from the rest and proved to be authentic in approach.



Solution :

We were able to create a brand identity system that positioned The Reflection as a church with intentionality. With a focus to build a movement diverse in nature, we wanted to not only create a logo but a mark that could stand that could be a unifier for years to come.