The Reflection is a start-up church based in Chicago, IL. With aspirations to lead efforts that promote diversity in the Christian community, their focus is to create unity locally to cause global impact.
The Reflection is a young church. The market in Chicago is oversaturated with faith-based institutions, there was an intentionality in developing a brand that differentiated from the rest and proved to be authentic in approach.
We were able to create a brand identity system that positioned The Reflection as a church with intentionality. With a focus to build a movement diverse in nature, we wanted to not only create a logo but a mark that could stand that could be a unifier for years to come.