Queen Bey told us that girls run the world, and In honor of women’s history month, we thought we would have some fun with this post and talk about why women make better marketers.
According to US Campaign, women make up 64% of the marketing industry’s workforce, and we don’t believe that’s by coincidence. Hubspot defines marketing as the actions a company takes to attract an audience to the company’s products and services through high quality messaging. If this is true, it stands to reason that women would better fit the bill and dominate in marketing.
Here are 3 reasons why women make better marketers.
1. Women are more effective communicators.
People make purchases based on their emotions which is why marketing relies so much on effective communication. Listening to the needs of your audience, finding creative solutions to solve their problems, and then crafting a message that resonates with them increases your odds of brand loyalty.
Since storytelling persuades buyers by playing on their emotions, we have to look at the communication styles of each gender to determine who is better at creating narratives. One article shows that men tend to use a report style of speech, meaning that they prefer facts and data. In contrast, women use a rapport style of speech that leans more toward relationship building.
This stands to reason why women would be better at communicating for the purposes of marketing and brand building.
2. Women make up 85% of consumer purchases.
Forbes reports that women drive 70 – 80% of all purchases. If this is true, then who better to get into the mind of a woman? Again, if purchases are made out of emotion and are driven by women — women are more equipped to tap into those emotions. In this case, it’s easy to see that women have the advantage of marketing from a user perspective.
3. Women are better at multitasking.
Many different components go into making a successful marketing campaign. In one study, the skills needed most in the industry were:
- Brand Development
- Market Research
- Content Strategy
- Search Engine Optimization
- Data Analytics
- AI & Machine learning
- Consumer Data
With so many moving parts and so much to consider in marketing campaigns, you have to be able to muti-task and pivot when needed. To determine which sex was better at multi-tasking, researchers performed two experiments, one computer-based and one with paper and pencil. Both experiments proved that women were better at multi-tasking.
Several other aspects go into successful marketing, but because women are better at communication, make up 85% of consumer purchases, and muti-task more efficiently, we conclude that they are better marketers.